With over 30+ years of collective experience spanning North America, Europe, the Middle East, and Asia, we are a global creative group specialising in end-to-end advertising, production, and talent solutions. Our expertise spans creative ideation and execution, content production, casting, art direction, brand strategy, campaign management, post-production, styling, and visual consultancy.

We’ve partnered with some of the world’s most established brands across fashion, beauty, lifestyle, jewellery, automobile, hospitality, and luxury sectors—delivering work that merges creativity with cultural impact.

With offices in London, New York, Saudi Arabia, and Dubai, we operate seamlessly across markets, ensuring global insight and local authenticity in everything we create.

As the umbrella company for BETTER (creative agency and image consultancy), MERAKI (production company), and SOME Models (model agency and casting consultancy), we unite world-class creative talent and production excellence to bring ideas to life from concept to completion.

Driven by innovation, authenticity, and craft, we help brands stand out, connect, and inspire audiences worldwide.